Week 5 Activity 2

Good design makes you happy if it appeals to you on three levels:


1.  visceral level - I want it!  It looks so beautiful and so will I if I have it
Enables people to make rapid judgements
2.  behavioral level - I can master it!  It makes me feel smart
Relates to functionality and performance
3.  reflective level - It completes me! I can tell stories about it
Relates to conscious reasoning and deep feelings

Voss Water bottle - appeals to the visceral level of design
"The water bottle looks so beautiful I want it!"

Amazon Alexa - appeals to the behavioral level
"This is so easy to use, I can master it!"

Prius car - appeals to the reflective level
"This car makes me contribute to helping the environment!"




If you can design things that appeal to the user on these levels, then you are producing something that will be received very favorably.  Your design should be beautiful/visually appealing, make the user feel as though they can use it easily, and should say something about the user.  

The fourth level I would add would be the competitive level.  I think subconsciously (or even consciously) most people compare their objects to the ones that other people use or possess.  If your object or product compares favorably, then you are happy with it.  If it compares negatively, then you are unhappy with the design.  

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